What We Do

About

Spencer Research is a market research consulting company, based just outside downtown Columbus, Ohio, with 60 years experience serving brand-leading companies. With our years of experience, we pride ourselves on the quality of our work, as well as our reputation. 

We view each research project and client uniquely, and we work to develop successful projects that answer their research objectives, always seeking to exceed client expectations.

We provide full-service Market Research, including:

  • Product Discrimination Testing

  • Competitive Product Comparisons

  • Store Intercept Research

  • In-Depth, One-on-One Interviews

  • Food Product Taste Panels

  • Home Use Tests

  • Focus Group Studies

  • Telephone Surveys

  • Tabulation and Statistical Services

General Services

  • Central Location Studies

  • Research with Children

  • Research Design

  • Analysis & Statistical Services

  • Project Management

  • Additional Services

Quantitative Research

  • Telephone Surveys

  • Product Discrimination Testing

  • In-Home Use Tests

Qualitative Research

  • One-on-One Interviews

  • Focus Group Studies

Facilities

  • 24 Test Stations

  • Commercial Refrigeration

  • Commercial Freezers

  • Commercial and Residential Ranges

  • Multiple Microwave Ovens

  • Kitchen Wired to Accept Multiple Commercial Appliances

    • Electric Grills

    • Commercial Toasters

    • Deep Fryers

Partnership Markets

Due to our geographic partnerships, Spencer Research is able to provide the same quality research facilities nationwide that we offer in our home market.

We have the ability to work in most major and mid-major markets in the continental United States. Our central location in Ohio, combined with reciprocal partnership markets, allows us to be well dispersed throughout the nation and able to work in any geographical area of the country. 

Through our own facilities, as well as partnered testing facilities throughout the US, Spencer Research is able to conduct multiple forms of research where needed by our clients. This approach permits us to provide testing nationwide in facilities that are an extension of the services we offer in our home market.

The staff of our partnership market locations receive extensive training by the Spencer Research supervisory field staff to ensure that each market is providing the same quality research our clients have come to expect from our home market staff.  As a result, each partnership market maintains our high standards and serves as a continuation of the Spencer Research commitment to quality market research services.


Analysis & Statistical Services

From basic data summary tables to full statistical reports, all results will be delivered accurately in a customized, presentation-ready format. If further analysis is needed to guide decision making, our statistical services team will work with you to determine the best methodology.

Spencer Research can provide:

  • Statistical consulting for projects not conducted by Spencer Research.

  • Assistance to determine the most appropriate statistical methods for the analysis of project data.