CONSUMER INSIGHTS ENSURE
NEW PRODUCT ISN’T LEFT OUT IN THE COLD

THE CHALLENGE

The client wanted to diversify its offerings and expand to the freezer space. To make sure their new innovative product would hit the mark, we suggested conducting multiple focus groups to understand if this new product concept resonated with kids, fit the clients brand, and help them understand any aspect of product preparation that may an issue for kids.

OUR SOLUTION

Reimagining a traditional brand.

Recruit families with children that range in age from 6-12 to participate in multiple focus groups that would help the client understand where their new concept landed with their target audience.

THE RESULTS

Zeroing in on the right product for launch.

Our trained moderator was able to glean insights from the groups through the entire process: concept to tasting. She pulled out key information on how the concept resonated with kids and parents alike, understood their reaction on product flavor and SKU, and pulled out critical evidence around concerns with packaging and flavor combinations. This new prototype leveraged an entirely new preparation method and gaining feedback from children and parents alike was critical in their decision making.

Based on the very positive feedback and the insights, the client decided to move ahead with the new concept. Instead of moving forward with all 3 new SKU’s, the focus groups helped them narrow down the new product line to just 2 strong prototypes. The focus groups also helped them capture the right information on the packaging, clearing up confusion around preparation and serving size. This led them to a successful product launch and a diversification of their standard portfolio of products. The entire concept was brought to life in less than a year. This new concept was the intersection of food and technology and helped the client focus on consumer-first innovations.