SOLUTIONS & CAPABILITIES

OUR SOLUTIONS

All services are delivered using quantitative, qualitative, or hybrid methodologies, either in-person or online, as dictated by the study objectives.

We understand the importance of access to diverse respondent pools. That's why we maintain an extensive database of respondents, ensuring that your products reach the right audience for meaningful insights.

  • Hard to reach consumers

  • Children

  • Niche target audiences

OUR SERVICES

  • Early-stage development and guidance

  • Designed experiments

  • Reformulation/product optimization

  • Shelf-life

  • Advertising claims testing

  • Preference mapping

  • Competitive benchmarking

  • Tetrad/Triangle

  • CLT

  • IHUT

  • 1:1 Interviews

  • Focus Groups

  • Discrimination testing

  • Validation

  • Longitudinal studies

  • Concept and Product testing

ADVANCED ANALYTICS

Our full suite of statistical services provides a comprehensive understanding of your consumers. With masters and PhD level statisticians onsite, we have the experience and expertise to help build your best research.

Experts in statistics, boasting over 30 years of experience, provide services ranging from comparative analysis and predictive modeling to designed experiments, segmentation, and preference mapping.

Including but not limited to:

  • Model-based scoring Bradley-Terry

  • Conjoint methodologies – tradition, choice-based, menu-based

  • TURF

  • Drivers analyses

  • Optimal price point

FACILITIES

Providing you with a comprehensive platform to conduct research on a national or international scale. Our facilities are designed to facilitate seamless collaboration and data collection across borders.

Our facility provides 32 respondent test stations and has a fully equipped test kitchen, with configurable and customizable options, to meet your project needs.

Features include:

  • Microwaves, air fryers, conventional and convection ovens

  • Gas and electrical connections

  • Commercial fryers

  • Secure storage

FOCUS ROOM

Observe testing sessions from a viewing room or virtually from your desktop.

Features include:

  • Video and audio recording capabilities

  • Observation room with one-way window and seating for 6

  • High-speed wireless Internet access