FAST-TRACKING A NEW PRODUCT
INTO A CLASSIC BRAND

THE CHALLENGE

Launch a new product into its permanent offerings for the first time in several years at record speed. The client had 1 primary, critical objective: Confirm consumer acceptability.

OUR SOLUTION

Understanding consumer acceptance.

It starts with trust and alignment. Our client has worked with us for a long time and knew Spencer Research was the only team they trusted to not only execute this critical project with speed and accuracy but ensure that all the pieces behind the scenes are done with precision and expertise.

Finding the exact set of respondents that fit the specific criteria, executing central location taste tests across 6 national and 3 European locations, and providing key insights were the backbones of this high-profile project, doing it in several weeks is where Spencer Research was able to drive success.

THE RESULTS

Accurate, actionable results in record time.

With both branded and unbranded tests, we provided key insights and results for the client that helped them make a critical decision: launch or Do Not Launch. Our quick, concise and acute insights gave them a holistic understanding of the risks and understandings of this new product. In turn, what normally takes the client at least a year to launch a new product, was conducted in just seven weeks, setting a new benchmark for reacting to an ever-changing market. This speed, accuracy and insights Spencer Research was able to provide gave our client a competitive advantage of Speed To Market above their competitors.